Guide to the Design exhibition

September is the month when Earl's Court, London, plays host to 100% Design show, the leading design exhibition event that brings together the world's leading architects and cutting edge interior and object designers. It is a world class event that showcases on numerous exhibition stands how architecture is playing its part in sustainable design and how design has taken on the green agenda and is turning necessity into innovation.

Designers in London are at the hub of a revolution that is happening in design. Architects are leading the way and naturally incorporating many of the green issues that are essential to reduce global consumption and greenhouse gases. Architecture is moving to marry innovation and design with sustainability in the use of materials and the way that those materials are both manufactured and used. Eco development is no longer for hippies but is an integral part of the new wave of architectural design. Of course not all property developers are adhering to the new world order but there is legislation in place regarding insulation and energy saving lighting. Heat loss and noise pollution are now compensated by proper built-in insulation and renewable energy is encouraged through solar panels and wind turbines.

Interior designers and product designers have been slower to follow a green agenda and product manufacturers are guilty in some instances of designing with no thought for the natural world in terms of using up resources and the future disposal of an item. Today, design and engineering are working closer together than ever before and the scope for innovation in engineering has never been better. Much of the world's design generates from the UK and Britain has a great talent base of young designers that are keen for design to be green, functional and aesthetically beautiful. British design welcomes people from all over the world to work here and to bring their own unique perceptions to great design that is exemplified in exhibition forums such as 100% Design.

Design is more than brand identity. 100% Design is an interactive exhibition that draws people to products that give pleasure that lasts and is 100% functional. Some people regard interior and object design as sometimes frivolous rather than problem solving but 100% design is an exhibition for designers that have the courage of their design convictions. Not all design can work but sometimes design such as that of a paperclip simply cannot be improved. To understand good design is to also acknowledge that bad design like bad movies is never the intention of the designer.

100% Design is an interior design & architecture exhibition that always pushes the boundaries of contemporary innovation.

Catherine writes about Exhibition stands and services and Exhibition information.