Artist Website-Marketing Strategies that Every Artist Website Must Have

Selling Art Online: Your website should be an integral part of your marketing offering your art for sale. The website is like having your own physical gallery and if the website is set up correctly, it should do your marketing and talking for you. Imagine if someone told you that you have to show your portfolio to numerous clients situated all over the world at the same time. Not physically possible , but that is exactly what your website will do for you.

Your website strategy has to be 2 fold 1) get the maximum number of people to your site- traffic

2) increase the conversion rate i.e get them to take the desired action

Here I will share with you Tricks to help you in making your website visitors take the desired action

1) Make Sure Your Website Looks Professional and Portrays the Image You Want to Show

Just like a physical gallery, your website should be clean, uncluttered, your background and image display should be like the walls of a gallery giving your visitor a pleasant experience that can be remembered. Make sure the Images you upload and clean and professionally done.

Now for the Cool Stuff

2) Use Your Website to Start Building a Relationship with your Prospects and Clients

Include in your home page what is called an Opt In Box which is simply a box where visitors can leave their name and email details. You will have to give a compelling reason for them to give you their details. Unless they really like your art, they will not easily join your mailing list. So give away FREE reports that will educate them about aspects of buying art and then you can start communicating with them and giving them a chance of getting to know you. Can you see how powerful this can be.

3) Make Use of Videos

You already know how powerful You Tube is. Using videos will propel your business as people love videos. You can have a video on your home page introducing yourself to the visitor or showing them works in progress. This way, they will become a part of the process of your art creation as you reveal videos of the progress of your works.

4) Create A Blog

Through your blog, you will be able to give your followers and prospects a chance to see what you are doing on a day to day basis and how your career is progressing. If you are organising an exhibition, the blog will give updates on what is happening and again help in formulating that relationship and interest in you. Similar strategies are used on Facebook and other social media sites especially Twitter.

5) Build Your Credibility

If you have testimonials or exposure in the press, this should be put onto the home page. This is because when people land on the website, if they can straight away see an example of your art work and the buzz around you, then they will want to stay and find out more.

6) Measurement and Statistics

In order to get more conversions, you need to be able to measure what works and what does not and this is through having your website fitted with tracking tools such as Google Analytics which can show you where the visitors are coming from and what action they are taking.

I hope the above information is useful to you. To Your Art Success

Author: Juzer Kimti

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Globalizing Performing Artists Careers and Performances

Of course its understandable when people crock their heads and perk their ears up a bit, as if they did not hear me the first time. "Globalizing" artists careers is what I said and that is exactly what I meant.

It stands to reason that this is the next natural step in the "evolution" of entertainment. Think about it. We have done just about all we can do with the stage and its devices (God from the machine). From the times of great Greek thinkers like Plato, Socrates, Aristotle and Greek tragedy Commander Euripides, much time has passed.

Moving on past the stage to motion and audio media has been exploited to its fullest capacity, so much to that point that admittedly every one seems to agree, "what is left?" After hundreds upon hundreds of years of reworking the same themes, dogma, trials and philosophies over and over, truly, "what is left?"

Enter: Superstar-case. Not only Supers.... but its "family" of related entities and believers. You may want to be one of the naysayers like a certain Professor Kevin..., rant, rave and curse all you like. The end of an era is at hand. A new dimension of life is unfolding as we read,... or write..., or speak.

Best you contemplate the profundity of what IS going on rather than remain cocooned in your own self absorption, trying to belittle those less privileged than you, who may be recipients of the benefits of an outstanding education.

Unfortunately, some of us work for a living or have beautiful, but poor parents, who can ill afford such luxuries no matter how much their heart desires to fulfill a child dream. And yes, we the children do dream, dare I?

The one thing that sets us all apart on the playing field, regardless of the circumstances we are born into, is a little thing called life.

Whether you agree with its fairness or not, simply put, that is life!

Nevertheless, back to the subject at hand. It seems the only natural progression that seems to fit with all the dynamic changes that have occurred these last few years is the "internationalization", the "globalization" of performing artists and content creators abilities and careers.

Can you imagine the awesomeness of what could and would be created if these two inimitable forces are joined at the hip in a cohesive union of the best and brightest from both genres?

Start thinking about it...

Author: Kenny Beck

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Modern Art and Expressing Emotion

One of the most common sayings you hear about art these days is that it expresses the artist's emotions. Indeed, this has become what many people believe to be the whole point of modern art. While it may be true that a work of art indirectly expresses the artist's emotion, this is not the point of it, and it is not even an essential aspect of art.

Lets look at one of the usual definitions of art that you hear today, that it is a physical creation that expresses emotion. The first part of this is right, art does have to be a physical creation. That is an essential aspect of it; if someone were calling something non-physical a work of art, they would be incorrect. This will be explained further after a few other points.

As far as expressing the artist's emotion, of what value would that be to anyone? What would be the point of knowing the artist's emotions at the time they created a work of art? Why would they make a whole painting for that? What is important about any of that?

Whether someone was happy or sad at a particular moment in time is of no real concern to me, and does not warrant artistic creation. This idea makes art all about the artist and excludes everyone else from any real value. Art is not just about the person who creates it.

The problem most people have is they concern themselves too much with the creation of art, not the work of art itself. Most people assume that works of art in themselves have no purpose, so they focus on the action of their creation.

But works of art do have a purpose. We know this because they have been part of human existence since before language or civilization or just about anything. Something without a point would not be so intertwined with human life.

So what is that purpose? It is to express values. A work of art, if it is a work of art, should express mental ideas of values in physical form. It makes complex and deep abstractions on life available to the five senses. These values will elicit emotion, just as they do in other forms, just like when someone tells you a political belief that you strongly disagree with you get angry.

So it is not the artist's emotions that are being expressed, it is their ideas on what's important and valuable in life. The focus on emotion has lead to some of the worst art ever created being accepted by people.

When people see a modern artist making random splotches of paint, they assume that the artist is expressing their emotion, and they let the work be considered art. This is a mistake. Art is far too important to not think about and analyze. Modern art has gone astray and people need to have the courage to point out when something should not be called art.

Author:R Stevens

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