Artist Website-Marketing Strategies that Every Artist Website Must Have

Selling Art Online: Your website should be an integral part of your marketing offering your art for sale. The website is like having your own physical gallery and if the website is set up correctly, it should do your marketing and talking for you. Imagine if someone told you that you have to show your portfolio to numerous clients situated all over the world at the same time. Not physically possible , but that is exactly what your website will do for you.

Your website strategy has to be 2 fold 1) get the maximum number of people to your site- traffic

2) increase the conversion rate i.e get them to take the desired action

Here I will share with you Tricks to help you in making your website visitors take the desired action

1) Make Sure Your Website Looks Professional and Portrays the Image You Want to Show

Just like a physical gallery, your website should be clean, uncluttered, your background and image display should be like the walls of a gallery giving your visitor a pleasant experience that can be remembered. Make sure the Images you upload and clean and professionally done.

Now for the Cool Stuff

2) Use Your Website to Start Building a Relationship with your Prospects and Clients

Include in your home page what is called an Opt In Box which is simply a box where visitors can leave their name and email details. You will have to give a compelling reason for them to give you their details. Unless they really like your art, they will not easily join your mailing list. So give away FREE reports that will educate them about aspects of buying art and then you can start communicating with them and giving them a chance of getting to know you. Can you see how powerful this can be.

3) Make Use of Videos

You already know how powerful You Tube is. Using videos will propel your business as people love videos. You can have a video on your home page introducing yourself to the visitor or showing them works in progress. This way, they will become a part of the process of your art creation as you reveal videos of the progress of your works.

4) Create A Blog

Through your blog, you will be able to give your followers and prospects a chance to see what you are doing on a day to day basis and how your career is progressing. If you are organising an exhibition, the blog will give updates on what is happening and again help in formulating that relationship and interest in you. Similar strategies are used on Facebook and other social media sites especially Twitter.

5) Build Your Credibility

If you have testimonials or exposure in the press, this should be put onto the home page. This is because when people land on the website, if they can straight away see an example of your art work and the buzz around you, then they will want to stay and find out more.

6) Measurement and Statistics

In order to get more conversions, you need to be able to measure what works and what does not and this is through having your website fitted with tracking tools such as Google Analytics which can show you where the visitors are coming from and what action they are taking.

I hope the above information is useful to you. To Your Art Success

Author: Juzer Kimti